Question


Usage of specialty catalogs, like those from firms like IKEA, Crate and Barrel, and L.L.Bean have been affected by all of the following factors except:
a. influence of larger retailers as their marketing activities have increased the number and variety of products consumers purchase through direct mail and catalogs.
b. higher paper costs, increase in postage rates, and the possibility of the U.S. Postal Service reducing delivery to five days a week.
c. growing interest in do-not-mail legislation.
d. concern for "green" mailings and catalogs.
e. growing influence of television home shopping where consumers order over the telephone.

Answer

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