Question

United Colors of Benetton is facing a serious problem. The global fashion garment manufacturer and retailer is well known for its speed of new product introduction. The firm is planning to introduce its 2013 summer collection and wants to estimate demand. Demand from past years are shown below.


Year Demand (in millions) Forecast (in millions)
2004 150 140
2005 170 180
2006 190 190
2007 270 290
2008 220 270
2009 150 250
2010 290 260
2011 320 280
2012 300 310

Answer

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