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Question
Under which of the following conditions is the product mix advantage as a basis of product differentiation the least difficult to duplicate?
A) When the base of a product mix advantage is a common customer
B) When the mix of products is highly integrated with each other
C) If each of the products in a product mix has unique features
D) If a firm brings a series of products to market
Answer
This answer is hidden. It contains 1 characters.
Related questions
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A competitive advantage that lasts a very short period of time is known as a ________ competitive advantage.
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The difference between the perceived benefits gained by a customer who purchases a firm's products or services and the full economic costs of these products or services is known as
A) accounting value.
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