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Question
Under the commission system, ____ percent of the total amount billed by a media organization is retained by the advertising agency as compensation for all costs in creating ads for the advertiser.a. 15
b. 2
c. 30
d. 20
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.