Question

Under Armour, a multinational sports apparel company plans entry into a new geographical location, Vietnam, considered an emerging market, with its established and best-selling product line: women's running shorts. How should Under Armour not craft a strategy to enhance future profits in Vietnam?

A) create a sales plan that aims to enhance initial sales and market penetration with low prices based on high operational costs

B) devise a marketing plan that aims at mass customer segments with attractive advertisements and offers on products

C) implement a diversification plan that aims at adding health and fitness centers to its existing line of products

D) chart an acquisition plan that aims at acquiring local smaller-scale sports apparel manufacturers that seek funding and offer a complementary product lineup

E) establish a distribution plan to set up more supply outlets than any other rivals in the location

Answer

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