Question

U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed before the others?
A) What percentage of the budget should be for U-Frame-It radio ads?
B) Which type of media is most appropriate for U-Frame-It ads?
C) What are the message objectives of U-Frame-It?
D) How does U-Frame-It's competition advertise?
E) What type of appeal will work best for U-Frame-It's products?

Answer

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