Question

Trader Joe's biggest vulnerability in employing a best-cost provider strategy is

A) relying too heavily on outsourcing.

B) getting squeezed between the strategies of firms employing low-cost provider strategies and high-end differentiation strategies.

C) getting trapped in a price war with low-cost leaders.

D) being timid in cutting its prices far enough below high-end differentiators to win away many of their customers.

E) not having a sustainable distinctive competence in cost reduction.

Answer

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