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Question
Tom is conducting research with children. Some of the children recruited for the research are very hesitant to participate once they hear what they must do. Tom promises these children a toy if they change their minds. Tom's actions would be considered ethical.Answer
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Related questions
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Think about Stanton's "Bill of Rights" for virtual world research. How many of the following are part of this "Bill of Rights?"
- the right to know that I am a subject
- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
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E) 4
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Q:
Milward Brown's "Dynamic Tracking Study" helps advertisers understand the strengths and weaknesses of an advertising campaign ________ .
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Q:
The question: "Which ad has the greatest potential to turn nonusers into users?" is most related to what type of research?
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A) Market
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Q:
With regard to target audience definitions, the text notes that populations of individuals are typically defined in some combination of ________, geographic and behavioral characteristics.
A) geoattitudinal
B) geopsychographic
C) demographic
D) physiological
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Q:
The vast majority of research uses a sample of the population of interest.
Q:
A subset of the population that represents the entire group from which it is drawn is known as a ________.
A) population
B) sample unit
C) census
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Q:
Another name for probability sampling is ________ sampling.
A) random
B) judgment
C) nonrandom
D) snowball
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Q:
You wish to obtain some secondary information. Is it better to obtain this information from the primary or a secondary source? Why?
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A) Ad Age
B) Doubleclick
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The search phrase "trends + yogurt" will return identical results when used on Google and Bing.
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In evaluating the appropriateness of secondary information, it is important to be able to distinguish opinion from fact.
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C) Both sources are equal
Q:
Imagine you want to evaluate the credibility and "goodness" of secondary research. In this context, which, if any, of the following statements is (are) true?I. The credibility and "goodness" of secondary research increases when authors and their affiliations are explicitly provided.II. The credibility and "goodness" of secondary research increases when author contact information is provided.A) I onlyB) II onlyC) I and II are both trueD) Neither I nor II is true
Q:
Bonnie is unsure of how to probe and explore some key attitudes in an upcoming research study. Bonnie's first step should be to ________.
A) hold focus groups
B) talk informally with target audience respondents
C) conduct a search of secondary information to see what others have done
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Q:
Which of the following is NOT an advantage of secondary research compared to primary research?
A) is generally quick to obtain
B) is always timely
C) is relatively inexpensive
Q:
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Q:
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
B) the right to know why the research is being conducted
C) the right to know who is conducting the research
D) the option to review the research results prior to dissemination
E) free deliberation and decision power regarding their participation in the research
Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
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- respondents
- management and clients
- society as a whole
- research suppliers
Researchers have an ethical responsibility to how many of these groups?
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
Jane is planning research to determine which of three commercials is the strongest. There is considerable debate at the agency regarding how to define "strongest." Time is short, as the commercial needs to be produced within the next two weeks. Jane decides to go ahead with the research, and then hold meetings at the agency to define "strongest" before data analysis begins. Is Jane's plan acceptable?
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