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Question
To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:
A. new-to-the-world products.
B. new-to-the-firm products.
C. "flanker" brands.
D. product improvements.
Answer
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Related questions
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Discuss the use of prototypes as concept statement formats.
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A concept statement developed during the new product development process:
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B. product feature.
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C. retailers
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A. Allowing an idea source to participate in the initial reaction
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