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Question
Tina, a consumer researcher, conducted a research on consumers' dining behaviors. The research findings showed that diners tend to spend more time and money when the ambience consists of dim light and soft music being played in the background. Which of the following decision-making perspectives best corresponds to Tina's research findings on her research subjects?a. Rational decision-making perspective
b. Experiential decision-making perspective
c. Behavioral influence decision-making perspective
d. Functional decision-making perspective
e. Implemental decision-making perspective
Answer
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