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Question
Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, changes are made when implementing the strategy to reflect an essence of the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____.a. enculturation
b. acculturation
c. glocalization
d. acclimatization
e. accommodation
Answer
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