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Question
There are four promotional strategies for dealing with the unique features of services. Name these strategies and give examples of each, using American Airlines (or another air carrier you are familiar with) as your example.Answer
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Related questions
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Fourth-party logistics companies (4PLs) often draw on multiple third-party logistics companies for actual service.
a. True
b. False
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Silver Line Electronics Inc. uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements. This is an example of _____.
a. standardization
b. reverse engineering
c. benchmarking
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_____, one of the components on which customers evaluate service quality, refers to the knowledge and courtesy of employees and their ability to convey trust.
a. Empathy
b. Responsiveness
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_____ refers to the inability of services to be stored, warehoused, or inventoried.
a. Variability
b. Irreversibility
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Business Essentials is a support group that consists mostly of young women who offer tips on budgeting and debt relief. Their goal is to help women break financial ceilings. Business Essentials is providing a(n) _____ that is helpful to women who want to be financially savvy.
a. asset
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c. service
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Silver Line Electronics Inc. uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements. This is an example of__________.
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__________refers to the follow-up activities that a service firm might engage in after a customer transaction.
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David and Kathy like to take their young son, Chaz, to Moe's Southwestern Grill for lunch after church every Sunday. While they like to eat at Moe's at any time, Sunday is particularly good because it is "kids eat free" day at the restaurant. Until Moe's began this attractive offer, Sundays were very slow. Now it is one of the busiest days of the week for the restaurant. This strategy was a way to contend with the service characteristic of:
a. variability.
b. perishability.
c. intangibility.
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TrustUs Insurance's tagline is "You're in safe hands with TrustUs," and Serenity Life Insurance uses a rock as its trade symbol because it wants to convey stability. What type of promotion strategy are these companies using?
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The Internet is a form of indirect service distribution.
a. True
b. False
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Each part of the service mix should make a different contribution to achieving a firm's goals.
a. True
b. False
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Nonprofit organization marketing is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets.
a. True
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Nutritreat Industries Corp. is a manufacturer of food products. The company introduced chocolate cookies to the local market. After a period of initial success, the product lost its market and Nutritreat decided to withdraw chocolate cookies from the market. This scenario is an example of the _____ stage of a product life cycle.
a. introduction
b. growth
c. maturity
d. decline
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Jeni's Splendid Ice Creams has decided to put its new Beet Cake with Black Walnut ice cream on the market. This product has entered the _____ stage of new-product development process.
a. business analysis
b. development
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Describe how a multinational corporation can most efficiently and effectively meet the needs of the global market.
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Upward mobility, a value that strongly influenced attitudes in America's first 200 years, emphasizes:
a. hard work.
b. nonconformity.
c. self-dealing.
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Demographics are significant because they facilitate the study of people's purchasing power and educational attainment.
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Social Media is an effective tool used to increase brand awareness.
a. True
b. False
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Purchasing power is measured by comparing income to the relative cost of a standard set of goods and services in different geographic areas, usually referred to as the cost of living.
a. True
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Firms are finding it hard to maintain their profits and market share because of lack of resources.
a. True
b. False
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Jordon, a sales manager, always advises his subordinates to build long-term relationships of trust with his customers. He also instructs them to refrain from making deals that might not be very suitable for the customers, even if it means not meeting sales targets. Which of the following levels of ethical development is illustrated in the scenario?
a. Postconventional morality
b. Conventional morality
c. Ethnocentric morality
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a. Divestment
b. Opportunism
c. Green marketing
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Most business people have progressed beyond the self-centered and manipulative actions of preconventional morality.
a. True
b. False
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Moral relativism is a belief in time-and-place ethics, that is, that ethical truths depend on the individuals and groups holding them
a. True
b. False
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Nutri Star Corp. is a large food manufacturing corporation which is more profitable that its competitors. The company uses only organically grown grains and fruits. Nutri Star also promotes organic farming and helps nonprofit agencies who focus food and nutrition causes. The company has now decided launch a campaign that aimed at promoting healthy eating habits among youth. Nutri Star is most likely to have adopted the concept of _____.
a. divestment
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_____ is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.
a. Deregulation
b. Social loafing
c. Corporate self-dealing
d. Corporate social responsibility
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Differentiate between act and rule utilitarianism.
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Nutri Star Corp. is a large food manufacturing corporation which is more profitable that its competitors. The company uses only organically grown grains and fruits. Nutri Star also promotes organic farming and helps nonprofit agencies who focus food and nutrition causes. The company has now decided launch a campaign that aimed at promoting healthy eating habits among youth. Nutri Star is most likely to have adopted the concept of__________.
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In the context of determinants of civil society,__________involves the voluntary acceptance of standards established by nongovernmental entities.
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__________is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.