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Question
The use of a goods classification system can be extremely valuable to business marketers because:a. a marketing strategy appropriate for one category of goods may be entirely unsuitable for another.
b. a marketing strategy that works for consumer products will often work for products sold in business markets.
c. the physical nature of the industrial good and its intended use by the organizational customer affects the marketing program's requirements.
d. all of the above are true.
e. only (a) and (c) are true.
Answer
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