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Question
The ultimate goal of most market-oriented firms is profitability that results from satisfying the wants and needs of its consumers.a. True
b. False
Answer
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Related questions
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The newest theory in social responsibility is called sustainability. Explain what this means.
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List three ways an organization will benefit from the development and use of a code of ethics.
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Girls between the ages of 8 and 15 years are one of the growing markets for high-end shoe manufacturers, and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems. Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n) _____ responsibility level of the pyramid of corporate social responsibility.a. legalb. philanthropicc. ethicald. economice. cultural
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The pyramid of corporate social responsibilities contains all of the following components EXCEPT:a. economic responsibilitiesb. ethical responsibilitiesc. cultural responsibilitiesd. legal responsibilitiese. philanthropic responsibilities
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The fact that many people believe that businesses should focus on making a profit and leave social and environmental issues to nonprofit organizations is:
a. one of the arguments in support of social responsibility
b. one of the reasons so many organizations have a sustainability plan
c. creating a competitive disadvantage for larger corporations
d. forcing organizations to choose between stakeholders and the environments in which the stakeholders live
e. one of the arguments against social responsibility
Q:
Which of the following statements about the theory of sustainability is true?
a. Sustainability is an internal process in which companies match resources and objectives.
b. Sustainability is the idea that socially responsible companies will outperform their peers when they focus on
the world's problems as marketing opportunities.
c. According to the theory of sustainability, a company cannot be socially responsible without a code of ethics and managerial support of that code.
d. According to the theory of sustainability, ethical behavior should never be viewed as the means of obtaining a competitive advantage.
e. Sustainability is only successful if it focuses on organizational strengths.
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The _____ stage of ethical development represents the morality of the mature adult.
a. preconventional morality
b. transformationalism
c. conventional morality
d. postconventional morality
e. actualized morality
Q:
_____ refers to the moral principles or values that generally govern the conduct of an individual or a group.
a. Righteousness
b. Social consensus
c. Sustainability
d. Virtue
e. Ethics
Q:
Sustainability is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.
a. True
b. False
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Because social responsibility has proven to have a limited return on investment, the number of businesses opting to act socially responsible is declining.
a. True
b. False
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When writing codes of ethics, businesses must ensure their codes deal with every possible situation.
a. True
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Most people have not applied ethical standards in their everyday lives.
a. True
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A(n) ____ describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.a. marketing orientationb. environmental scanc. marketing mix auditd. target market strategye. market opportunity analysis
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An advantage that cannot be copied by the competition is called a(n) ___ competitive advantage.a. sustainableb. monopolisticc. primaryd. uniquee. dominant
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Fujisawa is Japan's seventhlargest pharmaceutical company. It sells drugs for organ transplant patients to increase
the probability the new organ will operate efficiently and not be rejected. Currently, the only product Fujisawa makes is these organ transplant drugs, which it sells worldwide. Its patents protect it from competitors. Fujisawa has a:
a. brand name advantage
b. niche competitive advantage
c. cost competitive advantage
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Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when small breweries dotted the nation. For many years, the brewery only sold in a ten-state area on the Eastern Seaboard. For over 170 years, this strategy gave the brewery a:
a. brand name strategy
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c. price differentiation advantage
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Arizona Tea is marketed by Vultaggio & Sons. Vultaggio & Sons took a basic drink and put it into unusual bottles with elaborate designs. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new age beverage industry, and customers often buy the tea just for the bottle. The success of Arizona Tea is based on:
a. supply-demand curves
b. reengineering
c. a product differentiation competitive advantage
d. a cost competitive advantage
e. a heterogeneous marketing strategy
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____ show costs declining at a predictable rate as experience with a product increases.a. Liquidity growth curvesb. EOQ graphsc. Break-even analysesd. Experience curvese. Supply/demand curves
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All of the following are sources of a cost competitive advantage EXCEPT:a. reengineeringb. experience curvesc. break-even analysesd. efficient labore. production innovations
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Which of the following is NOT a type of competitive advantage?
a. Management structure
b. Cost
c. Product differentiation
d. Niche
e. Service differentiation
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When a homeowner visited The Home Depot to buy what he thought he needed to fix a leaking toilet, he gathered up materials totaling almost $70. One his way to check out, an employee asked him what was he trying to fix. After some discussion, the employee convinced the homeowner that a $5.99 replacement part would fix the problem better than the materials he thought he needed and with less trouble. This sort of discussion between employees and customers is commonplace at The Home Depot and indicates the retail store has a(n) orientation.a. salesb. marketc. productd. exchangee. production
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SAP, the world's largest business software company, has pledged to put the "customer at the center" of their universe. SAP has captured the idea of:a. the 80/20 ruleb. Maslow's hierarchy of needsc. the marketing conceptd. the sales orientation philosophye. the societal concept
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Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks""free hot dog nights, events designed to get into the GuinnessWorldRecords, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) orientation.a. salesb. empowermentc. communityd. societale. market
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Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used?a. Salesb. Production c. Marketd. Customere. Marketplace
Q:
A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace. a. customerb. exchange c. productd. markete. production
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Barry collects antique watches and has decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer? a. His watch should have a certificate of authenticity.b. The opening bid must be lower than other watches being sold on the site. c. Buyers must provide payment before the item is shipped.d. Delivery must take place within 2 days of the purchase.e. Potential buyers must be able to see the watch and understand its qualities.
Q:
All of the following are necessary for exchange to occur EXCEPT:a. each party is capable of communication and delivery b. each party signs a contract before exchange occursc. each party believes it is appropriate or desirable to deal with the others d. each party is free to accept or reject the exchange offere. each party must have something the other party considers to be valuable
Q:
An exchange cannot take place unless each party in the exchange has something that the other party values. a. Trueb. False
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An essential part of marketing strategy is target market strategy. Selection of target market(s) drives marketing objectives and selection of the marketing mix (the four Ps). What are the three general strategies for selecting target markets?
Q:
Delta Faucet CompanyMasco is the name of a well-recognized company in the construction industry. It produces cabinetry, furniture, lighting, and plumbing fixtures for the upper-end homeowner and builder. One of the divisions of Masco is the Delta Faucet Company, which is the leader in the faucet industry. Delta was founded in 1955. Over the decades, it has developed a legacy based on well-crafted, high-quality products. Since the 1970s, Delta has focused its energies on building loyalty with the builder marketplace. Research in 2002 showed that while builders respected the Delta faucet for its quality, durability, and dependability, household consumers were not enamored with Delta products. Due to the number of new magazines and television programs devoted to home style, homeowners wanted faucets that were chic and stylish. This was not the image of the Delta faucet. To change its image, Delta began a marketing program in which it committed itself to developing new products to appeal to homeowners. It adopted a new slogan"""Beautifully Engineered."Refer to Delta Faucet Company. Delta's development of a new slogan represents a change in the ______ element of its marketing mix.a. productb. promotionc. placed. productione. distributio