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Question
The Toys in Mourning campaign caught the attention of the residents of Paraguay, as well as the news media, in order to promote changes in national policy. This exemplifies which one of the following theories?
a. consensus building
b. agenda setting
c. issue advocacy
d. agenda building
Answer
This answer is hidden. It contains 1 characters.
Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
b. earned media
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a. cost and timeline
b. perceptual and actual
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a. first
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c. third
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a. assessment and evidence
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The MBO process often calls upon public relations professionals to ______.
a. develop the research to set organizational objectives
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Which of the following is NOT described as being part of a public relations plan?
a. a statement of values
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Brand conversation cannot be affected by webcast content
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a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
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Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
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Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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Which of the following is NOT what PR models include?
a. develop strategic communication targets
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a. drive audience action or change
b. connect a targeted audience with the correct message
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a. research
b. theory
c. implementation
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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Which of the factors below are NOT identified as part of the SCOPE of a campaign?
a. available resources
b. team expertise
c. preferred timeline
d. message relevance