Question


The top reasons cross-channel shoppers research items online before buying in stores include: (1) the desire to compare products among different retailers; (2) the need for more information than is available in stores; and (3) the ease of _________.
a. reducing geographical barriers
b. finding products that are restricted in their area
c. finding products that are more customized to their needs
d. finding products that are out of season
e. comparing their options without having to trek to multiple retail locations

Answer

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