Question


The three guidelines on marketing and promoting a brand using YouTube include: (1) create a channel rich in key words to improve the odds of the video showing up in user searches; (2) target viewers by using YouTube's insights and analytics research to reveal the number of views, where they originate within YouTube, and what key words are driving user visits; and (3) __________.
a. use an expert to inform the audience about product features and benefits
b. tie the product to a current political or news event
c. remember that money matterscost is a factor
d. include humorous content to attract as many viewers as possible
e. limit the video to one minute or less, the same as a TV or radio ad time limit

Answer

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