Question

The strategic impetus for forward vertical integration is to
A. gain better access to end users, improve market awareness, and/or include the end user's purchasing experience as a differentiating feature.
B. the opportunity to capture the profits being earned by forward distribution allies (and thereby increase the company's own profits).
C. reduce or eliminate disruptions in the delivery of the company's products to end users.
D. avoid channel conflict.
E. expand a company's geographic coverage.

Answer

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