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Question
The _____ stage of ethical development represents the morality of the mature adult.a. preconventional morality
b. transformationalism
c. conventional morality
d. postconventional morality
e. actualized morality
Answer
This answer is hidden. It contains 135 characters.
Related questions
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The newest theory in social responsibility is called sustainability. Explain what this means.
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List three ways an organization will benefit from the development and use of a code of ethics.
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The pyramid of corporate social responsibilities contains all of the following components EXCEPT:a. economic responsibilitiesb. ethical responsibilitiesc. cultural responsibilitiesd. legal responsibilitiese. philanthropic responsibilities
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The fact that many people believe that businesses should focus on making a profit and leave social and environmental issues to nonprofit organizations is:
a. one of the arguments in support of social responsibility
b. one of the reasons so many organizations have a sustainability plan
c. creating a competitive disadvantage for larger corporations
d. forcing organizations to choose between stakeholders and the environments in which the stakeholders live
e. one of the arguments against social responsibility
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Which of the following statements about the theory of sustainability is true?
a. Sustainability is an internal process in which companies match resources and objectives.
b. Sustainability is the idea that socially responsible companies will outperform their peers when they focus on
the world's problems as marketing opportunities.
c. According to the theory of sustainability, a company cannot be socially responsible without a code of ethics and managerial support of that code.
d. According to the theory of sustainability, ethical behavior should never be viewed as the means of obtaining a competitive advantage.
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a. Righteousness
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c. Sustainability
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Sustainability is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.
a. True
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Because social responsibility has proven to have a limited return on investment, the number of businesses opting to act socially responsible is declining.
a. True
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When writing codes of ethics, businesses must ensure their codes deal with every possible situation.
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Most people have not applied ethical standards in their everyday lives.
a. True
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All of the following are sources of a cost competitive advantage EXCEPT:a. reengineeringb. experience curvesc. break-even analysesd. efficient labore. production innovations
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Which of the following is NOT a type of competitive advantage?
a. Management structure
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SAP, the world's largest business software company, has pledged to put the "customer at the center" of their universe. SAP has captured the idea of:a. the 80/20 ruleb. Maslow's hierarchy of needsc. the marketing conceptd. the sales orientation philosophye. the societal concept
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A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace. a. customerb. exchange c. productd. markete. production
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Barry collects antique watches and has decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer? a. His watch should have a certificate of authenticity.b. The opening bid must be lower than other watches being sold on the site. c. Buyers must provide payment before the item is shipped.d. Delivery must take place within 2 days of the purchase.e. Potential buyers must be able to see the watch and understand its qualities.
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All of the following are necessary for exchange to occur EXCEPT:a. each party is capable of communication and delivery b. each party signs a contract before exchange occursc. each party believes it is appropriate or desirable to deal with the others d. each party is free to accept or reject the exchange offere. each party must have something the other party considers to be valuable
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The ultimate goal of most market-oriented firms is profitability that results from satisfying the wants and needs of its consumers.
a. True
b. False
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An exchange cannot take place unless each party in the exchange has something that the other party values. a. Trueb. False
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An essential part of marketing strategy is target market strategy. Selection of target market(s) drives marketing objectives and selection of the marketing mix (the four Ps). What are the three general strategies for selecting target markets?
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Delta Faucet CompanyMasco is the name of a well-recognized company in the construction industry. It produces cabinetry, furniture, lighting, and plumbing fixtures for the upper-end homeowner and builder. One of the divisions of Masco is the Delta Faucet Company, which is the leader in the faucet industry. Delta was founded in 1955. Over the decades, it has developed a legacy based on well-crafted, high-quality products. Since the 1970s, Delta has focused its energies on building loyalty with the builder marketplace. Research in 2002 showed that while builders respected the Delta faucet for its quality, durability, and dependability, household consumers were not enamored with Delta products. Due to the number of new magazines and television programs devoted to home style, homeowners wanted faucets that were chic and stylish. This was not the image of the Delta faucet. To change its image, Delta began a marketing program in which it committed itself to developing new products to appeal to homeowners. It adopted a new slogan"""Beautifully Engineered."Refer to Delta Faucet Company. Delta's development of a new slogan represents a change in the ______ element of its marketing mix.a. productb. promotionc. placed. productione. distributio