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Question
The simple modified rebuy:a. involves a narrow set of choice alternatives.
b. centers on a product of minor importance to the firm.
c. encompasses little or no information search or analysis.
d. all of the above.
e. (b) and (c) only.
Answer
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Related questions
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a. a value network.
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c. a strategic asset.
d. a market scope.
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c. strategic marketing.
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e. competitive advantage.
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A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
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b. a product market.
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Qualitative sales forecasting techniques provide a systematic analysis of cause and effect relationships.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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a. Communication is consistent with organizational flow.
b. An informal network assesses technical and market merit.
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b. a financial perspective.
c. a learning and growth perspective.
d. all of the above.
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