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Question
The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies' relationships with their customers.a. True
b. False
Answer
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SWOT is the acronym for _____.
a. supply, wealth, occupations, and threats
b. supply, weaknesses, opportunities, and testing
c. strengths, weaknesses, opportunities, and threats
d. strengths, wealth, occupations, and testing
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Economists use a formal definition of market that includes two conditions: first, the potential sellers of a good come into contact with potential buyers, and second, that a medium of exchange is available.
a. True
b. False
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A product's shipping profile is a collection of details about the shipper.
a. True
b. False
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A commodity item is a product or service that is hard to distinguish from the same product or service provided by other sellers.
a. True
b. False
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Value-added networks are leased telephone lines that establish direct network connections to all trading partners of an organization.
a. True
b. False
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Business-to-business electronic commerce occurs when a person sells an item through a Web auction site to another person.
a. True
b. False
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A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
a. True
b. False
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a. customers are unwilling to buy clothing on-line
b. the color settings on computer monitors vary widely
c. the Web catalog revenue model is not flexible
d. online retail sales are not cost-effective
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Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks.
a. True
b. False
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a. True
b. False
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A(n) _____ is a set of instructions that gives Web developers more control over the format of displayed pages.
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Of the six behavior-based categories of Internet users, _____ are in search of a good deal.
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Obtaining identifiable names to use on the Web can be an important part of establishing a Web presence.
a. True
b. False
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Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.
a. True
b. False
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What are the business objectives of creating an effective online presence?
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