Question

The purposes of defensive strategies include
A. discouraging deep price discounting on the part of ambitious rivals seeking to capture additional sales and market share.
B. lowering the risk of being attacked by rivals, weakening the impact of any attack that occurs, and influencing challengers to aim their offensive efforts at other rivals.
C. insulating a company from the impact of competitive pressures and industry driving forces.
D. weakening competitors in ways that make them largely irrelevant.
E. widening a company's competitive advantage over rivals.

Answer

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