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Question
The primary opportunity existing for startups in emerging industries is to ________.A) consolidate the industry and establish industry leadership as a result of doing so
B) win customers by placing an emphasis on service and process innovation
C) pursue a niche strategy, which focuses on a narrow segment of the industry that might be encouraged to grow through product or process innovation
D) capture a first-mover advantage
E) pursue a cost reduction strategy, which is accomplished through achieving lower costs than industry incumbents through process innovation
Answer
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Related questions
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In the context of international franchising, under a ________ franchise arrangement, the U.S. firm grants the rights to an individual or company (the master franchisee) to develop one or more franchise businesses and to license others to develop one or more franchise businesses within the country.
A) master
B) direct
C) subordinate
D) concurrent
E) multinational
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The Franchise Disclosure Document is the document that consummates the sale of a franchise.
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While franchise agreements vary, each agreement typically contains these sections: the ________ agreement and the ________ agreement.
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C) buy; membership
D) procurement; statutory
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A) franchise disclosure document
B) franchise agreement
C) license agreement
D) uniform franchise contract
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List and explain three of the common misconceptions about franchising.
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Which of the following is not a type of trademark?
A) Trademark
B) Certification mark
C) Documentation mark
D) Collective mark
E) Service mark
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Design patents are the most common type of patent and cover what we generally think of as new inventions.
Q:
A utility patent can be obtained for a new product or process or the "idea" for a new product or process.
Q:
The average time for the approval of a patent is approximately seven months.
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Patent ________ takes place when one party engages in the unauthorized use of another party's patent.
A) breach
B) encroachment
C) violation
D) infraction
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Q:
The sole entity responsible for granting patents in the United States is the ________.
A) U.S. Patent and Trademark Office
B) Federal Patent, Copyright and Trademark Office
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A) John Adams
B) Thomas Jefferson
C) Abraham Lincoln
D) Theodore Roosevelt
E) George Washington
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Patents, trademarks, copyrights, and licenses are the four key forms of intellectual property.
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Which of the following is an example of intellectual property?
A) DripCatch's cash reserves
B) The computer that you use
C) Nike's swoosh logo
D) United's fleet of planes
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Q:
A niche market is a place within a market segment that represents a narrow group of customers with similar interests.
Q:
The proper sequence in selecting a target market and positioning strategy is (1) craft a unique positioning strategy, (2) select a target market, and (3) segment the market.
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A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to.
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A ________ market is a place within a market segment that represents a narrower group of customers with similar interests.
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Once a firm has segmented the market, the next step is to ________.
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A) splitting
B) subdividing
C) segmentation
D) dividing
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Which of the following is the correct sequence of events to the process of selecting a target market and position strategy?
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B) Segment the market, Create a unique positioning strategy, Select a target market
C) Segment the market, Select a target market, Create a unique positioning strategy
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E) Create a unique positioning strategy, Segment the market, Select a target market
Q:
Which of the following statements is untrue regarding a firm's sales process?
A) A formal sales process helps a firm fine tune its approach to sales and build uniformity into the process.
B) Following a formal or structured process to generate and close sales benefits a firm.
C) A "sales process" is equally valuable whether a firm is selling directly to customers or through intermediaries.
D) A firm's sales process depicts the steps it goes through to identify its target market.
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Describe the concept of guerrilla marketing. Why is guerrilla marketing particularly suitable for entrepreneurial firms?
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A) open relations
B) public relations
C) civic relations
D) community relations
E) advertising
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In ________ pricing, the list price is determined by estimating what consumers are willing to pay for a product and then backing off a bit to provide a cushion.
A) value-based
B) tactical
C) strategic
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A) appreciation reports
B) acknowledgement accounts
C) referent accounts
D) tribute reports
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B) passion, pride, promotion, and place
C) passion, pleasure, product, and price
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