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Question
The primary difference between selling to the profit-oriented market and the nonprofit market is that nonprofits ________.
A) generally opt for a new purchase rather than a straight or modified rebuy
B) have a more rational decision process
C) place more emphasis on their business goals than performance specifications
D) have a limited number of resources compared to their for-profit counterparts
E) entail purchase decisions that often include an emotional component to them
Answer
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Related questions
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B) get to know of the product, but have insufficient information to move forward through the adoption process
C) purchase the product for the purpose of making a value decision
D) combine all information and assess the product for trial purchase
E) purchase the product with the intent of becoming a dependable user
Q:
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B) brand loyalty
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A) brand standards
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Q:
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A) ad hoc group
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