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Question
The president of a fast growing company that manages retirement communities states that the degree of caring and individual attention the residents receive is the most important component of service quality for his company. The president would be most likely to focus on the results in which of the following dimensions of the SERVQUAL scale?A) creativity
B) reliability
C) responsiveness
D) assurance
E) empathy
Answer
This answer is hidden. It contains 1 characters.
Related questions
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B) PRM (partner relationship management)
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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