Question


The personal selling process refers to__________.
a. the activities that begin with the prospecting of potential leads and end with the final closing of a sale
b. the three sales activities that include identifying a customer with an unfilled need, identifying a product or service that could satisfy that need, and initiating a formalized exchange or sale
c. the formalized sales protocol used by a company's salesforce to ensure a consistent quality sales presentation
d. the sales activities occurring before, during, and after the sale itself, consisting of six stages: prospecting, preapproach, approach, presentation, close, and follow-up
e. the sequential steps taken to close a sale including finalizing product benefits, arranging for distribution, and arranging for payment

Answer

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