Question

The payoff of doing a thorough SWOT analysis is

A) identifying whether the company's value chain is cost-effective vis--vis the value chains of rivals.

B) helping strategy makers benchmark the company's resource strengths against industry key success factors.

C) enabling a company to assess its overall competitive position relative to its key rivals.

D) revealing whether a company's market share, measures of profitability, and sales compare favorably or unfavorably vis--vis key competitors.

E) assisting strategy makers in crafting a strategy that is well-matched to the company's resources and capabilities, its market opportunities, and the external threats to its future well-being.

Answer

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