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Question
The Paper Moon sells gift wrapping paper, stationery, and greeting cards. It does not sell any other products. The number of different kinds of wrapping paper, stationery, and cards make up its ________.A) point-of-sale range
B) merchandise diversity
C) atmospherics
D) merchandise assortment
E) retail format
Answer
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Related questions
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) the Federal Trade Commission (FTC)
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B) cold calling
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B) perishability
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