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Question
The opportunities for ________ provided by the Internet have helped many companies in the financial services area address the problem of the inseparability of services.A) capacity management
B) disintermediation
C) servicescape management
D) transactional marketing
E) critical incident management
Answer
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Related questions
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) the Federal Trade Commission (FTC)
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A) mass marketing
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Prospect and qualify is the step in the creative selling process in which the salesperson ________.
A) meets the customer for the first time
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Service ________ means that a firm cannot store its services.
A) intangibility
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Capacity management is one of the ways to meet potential problems related to the ________ characteristic of services.
A) intangibility
B) perishability
C) variability
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Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?
A) intangibility
B) perishability
C) variability
D) personalization
E) inseparability