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Question
The move toward a product family perspective requires:a. a long-term view of technology strategy.
b. an isolated R&D function that free to create.
c. a multiple-year commitment of resources.
d. (a) and (b) only.
e. (a) and (c) only.
Answer
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Related questions
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By reducing waste, compressing time, reducing unit costs, and by demonstrating a flexible response, Dell Computer achieves the four major goals of supply chain management. Briefly describe the meaning and significance of each of these goals to a firm like Dell.
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a. a value network.
b. relationship dynamics
c. a strategic asset.
d. a market scope.
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The process that translates marketing plans into action assignments and ensures that such assignments are executed in a manner to accomplish a plan's defined objectives is called:
a. marketing control.
b. marketing implementation.
c. strategic marketing.
d. marketing accountability.
e. competitive advantage.
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The structure of the buying center in a traditional selling focus is indicated by the____________________and a few other individuals are involved in the buying decision.
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Relationship____________________represents the customer's desire to engage in strong relationships with a current or potential supplier.
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A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
c. emphasize low-price strategies to penetrate a mass market.
d. all of the above.
e. (b) and (c) only.
Q:
Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:
a. a product family.
b. a product market.
c. derivative products.
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Qualitative sales forecasting techniques provide a systematic analysis of cause and effect relationships.
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_____ is the integration of business processes from end user through original suppliers that provides products, services, and information that add value for customers.
a. Customer relationship management
b. Supply chain management
c. Logistics management
d. A marketing plan
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a. customer service
b. order processing
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_____ involves activities in which the decision and execution of strategy actions approach convergence with each other in time.
a. Time pacing
b. Patching
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e. Improvisation
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Not all products nor all customers require the same level of logistical service.
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The ____________________ method combines and averages top executives' estimates of future sales and is popular because it is easy to apply and understand.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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Which of the following characteristics is true of induced strategic behavior?
a. Communication is consistent with organizational flow.
b. An informal network assesses technical and market merit.
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The balanced scorecard measures the performance of a business unit from:
a. a customer perspective.
b. a financial perspective.
c. a learning and growth perspective.
d. all of the above.
e. (a) and (b) only.
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Provide an illustration of a situation where value-in-use segmentation would seem to be especially appropriate.
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a. Waste reduction.
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a. consumer markets.
b. business markets.
c. global markets.
d. target markets.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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