Question

The most popular strategy for entering new businesses and accomplishing diversification is

A. forming a joint venture with another company to enter the target industry.

B. internal start-up.

C. acquisition of an existing business already in the chosen industry.

D. forming a strategic alliance with another company to enter the target industry.

E. None of these; strategic alliances and joint ventures are equally popular and rank well ahead of acquisition and internal start-up in terms of frequency of use.

Answer

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