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Question
The most important function in the first few seconds of a television commercial is to:a. stress the audiothen the viewer will follow up with the visual.
b. get the name outso the viewer can establish recall at the outset.
c. establish the benefitotherwise the viewer will quickly lose interest.
d. get attentiongrab the viewer immediately or the spot will probably fail.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.