Question

The means to enhance differentiation through activities at the forward end of the value chain system do NOT include:
A. engaging in cooperative advertising and promotions.
B. creating exclusive arrangements with downstream sellers or other mechanisms that increase their incentives for enhanced-delivery customer value.
C. creating and enforcing standards for downstream activities.
D. assisting in training channel partners in business practices.
E. enhancing cost-reducing activities with defensive functionality designed to create incentives.

Answer

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