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Question
The McDonald's print ads conveyed sexual innuendo. One execution featured a "beauty shot" of a Quarter Pounder with an extreme close-up of a woman's mouth in the background. This was created to use localized advertisement for all of the following reasons except:A) beef is considered a luxury, upscale item in China.
B) beef is perceived to boost energy.
C) beef is perceived heighten sex appeal.
D) in Chinese, the word beef connotes manliness, strength, and skill.
E) magazines are the leading medium in China.
Answer
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