Question

The marketing emphasis of a company pursuing a focused low-cost provider strategy usually is to

A) tout the company's lower prices.

B) tout the lack of frills and extras.

C) out-advertise rivals and make frequent use of discount coupons.

D) communicate the attractive features of a budget-priced product offering that fits niche members' expectations.

E) communicate the product's ability to serve the customer's every need.

Answer

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