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Question
The marketers at Kraft are currently focusing on building brand loyalty and considering a number of consumer- market sales promotion techniques. Which of the following would work best at encouraging brand loyalty toward Kraft Macaroni and Cheese?a. Offering a 50-cent rebate on the purchase of a box of Kraft Macaroni and Cheese
b. Offering an additional case of Kraft Macaroni and Cheese half-price
c. Saving George Clooney eat Kraft Macaroni and Cheese in his next movie
d. Placing a $1 off coupon for Kraft Macaroni and Cheese in the Redbook magazine for a month.
Answer
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