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Question
The managers of a fast-food chain want to publicize their restaurants. They would like to invest in a sales promotion strategy that would promote positive word of mouth, mass exposure, increased brand awareness, and getting new customers. Their aim is a high frequency promotion that leads to speedy sales. As an Internet advertising specialist, which of the following sales promotion strategies would you recommend?a. Social couponing sites
b. Ads on the radio
c. Pop-up ads
d. Display/banner ads
Answer
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