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Question
The management at Saga, a newly opened apparel store specializing in high-end designer wear for working women, intends to position its store as grand, opulent, and exclusive. Which of the following, when implemented, is most likely to reflect this intention to the consumers?a. Using fast-paced music as the background music in the store
b. Using pop music as the background music in the store
c. Using predominantly red and orange colors in the store's decor
d. Using signage with large numerals to indicate product price
e. Using predominantly blue in the store's decor and interiors
Answer
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