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Question
The management at Drops & Dew, a newly established winery, uses an ad showing kids roller-skating and sipping wine with rap music in the background. Which of the following is most likely to be the consumers' response toward the advertisement?a. Consumers will process the information presented more deeply.
b. Consumers' comprehension of the product will decrease due to message incongruity.
c. Consumers will develop a favorable attitude toward the product presented.
d. Consumers' attitude will be more favorable as the message source is credible.
e. Consumers' will purchase the product because the message source is trustworthy.
Answer
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