Question


The local radio station broadcast a story about a dry-cleaner that had requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from __________.
a. advertising
b. direct marketing
c. personal selling
d. publicity
e. sales promotion

Answer

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