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Question
The information that a Web site can gather about its visitors is called a _____.a. clickstream b. data mine
c. return path d. touchpoint
Answer
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a. True
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A commodity item is a product or service that is hard to distinguish from the same product or service provided by other sellers.
a. True
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a. True
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A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
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a. customers are unwilling to buy clothing on-line
b. the color settings on computer monitors vary widely
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a. True
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a. True
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a. True
b. False
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Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.
a. True
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What are the business objectives of creating an effective online presence?
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