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Question
The information requirements of organizational buyers are highest in modified rebuy situations.Answer
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Related questions
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Relationship____________________represents the customer's desire to engage in strong relationships with a current or potential supplier.
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Not all products nor all customers require the same level of logistical service.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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a. Communication is consistent with organizational flow.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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