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Question
The importance of weak ties in a social system is demonstrated by their ________.A) bridging function
B) social contagion
C) momentum effect
D) diffusion of responsibility
Answer
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The first step in the cognitive decision-making process is to conduct an information search.
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C) noncompensatory
D) conjunctive
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A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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C) hyperopia
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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A) Japan
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C) Germany
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A) norms
B) business ethics
C) codes
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B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)