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Question
The hypodermic-needle research model might be considered the opposite of which research model?A) The agenda-setting model
B) The minimal-effects model
C) The uses and gratifications model
D) The survey model
E) The textual analysis model
Answer
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Related questions
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C) J. Walter Thompson
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A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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A) Billboarding
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.