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Question
The greatest advantage of television as an advertising medium is its ability to:a. make an advertising message have a long-lasting effect.
b. be inexpensive in terms of absolute cost.
c. send a message through sight and sound.
d. select small, selective audiences by geographic location.
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.