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Question
The goal of tracking online consumer behavior is essentially to:a. catch people's attention and entice them to visit the marketer's home page.
b. compute a site's advertising value based on traffic, ad rates, and evaluations of the site's quality.
c. help bring more relevant and useful ads that are specific to consumers' wants and needs.
d. finetune a Web user's search to more relevant and specific websites.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.