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Question
The goal of an online search is to locate information on how individuals over the age of 65 relate to and use mobile apps for their banking needs. Which of the following is the most appropriate way to state an information need in the first step of an online search?A) What's happening with seniors and banks?
B) What are the trends regarding seniors' use of mobile banking?
C) Seniors and banking
D) What are current developments in the areas of banking and how are senior citizens using and responding to these banking trends?
Answer
This answer is hidden. It contains 1 characters.
Related questions
Q:
Think about Stanton's "Bill of Rights" for virtual world research. How many of the following are part of this "Bill of Rights?"
- the right to know that I am a subject
- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
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Respondents' expectations that their responses will be treated confidentially are absolute unless they are explicitly informed otherwise.
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A determination of research cost and timing estimates should always come after the selection of the data collection method.
Q:
All primary research is quantitative.
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When you use library resources to answer a client need you are conducting ________ research.
A) primary
B) seconday
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The first stage in the process of advertising research is ________.
A) preliminary discussions and agreements
B) planning and data collection
C) analysis
D) synthesis
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A) media consulting company
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Milward Brown's "Dynamic Tracking Study" helps advertisers understand the strengths and weaknesses of an advertising campaign ________ .
A) before it is placed in the marketplace
B) while it is running in the marketplace
C) after it has run in the marketplace
D) in its early stages of development
E) from the client's perspective
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The question: "Which ad has the greatest potential to turn nonusers into users?" is most related to what type of research?
A) Market
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The question: "How do perceptions of our brand differ among users and nonusers?" is most related to what type of research?
A) Market
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E) Domain-centered
Q:
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A) geoattitudinal
B) geopsychographic
C) demographic
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Q:
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A) population
B) sample unit
C) census
D) sample
E) respondent
Q:
Another name for probability sampling is ________ sampling.
A) random
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C) nonrandom
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Q:
You wish to obtain some secondary information. Is it better to obtain this information from the primary or a secondary source? Why?
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Imagine that you are looking for a newsletter named "Smartbrief." Which of the companies listed below would be the most likely source?
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A) The first source
B) The second source
C) Both sources are equal
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Imagine you want to evaluate the credibility and "goodness" of secondary research. In this context, which, if any, of the following statements is (are) true?I. The credibility and "goodness" of secondary research increases when authors and their affiliations are explicitly provided.II. The credibility and "goodness" of secondary research increases when author contact information is provided.A) I onlyB) II onlyC) I and II are both trueD) Neither I nor II is true
Q:
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A) hold focus groups
B) talk informally with target audience respondents
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Q:
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A) is generally quick to obtain
B) is always timely
C) is relatively inexpensive
Q:
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Q:
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
B) the right to know why the research is being conducted
C) the right to know who is conducting the research
D) the option to review the research results prior to dissemination
E) free deliberation and decision power regarding their participation in the research
Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
Consider the groups shown below.
- respondents
- management and clients
- society as a whole
- research suppliers
Researchers have an ethical responsibility to how many of these groups?
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
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