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Question
The General Mills"Nestl strategic channel alliance
a. increased the ready-to-eat cereal worldwide market share of these companies.
b. decreased the ready-to-eat cereal worldwide market share of these companies.
c. increased the ready-to-eat cereal market abroad and decreased General Mills' ready-to-eat cereal market in the U.S.
d. served as a model for Post Cereal and Weetabix, a British firm.
e. resulted in a lawsuit from Kellogg's, the global leader in the ready-to-eat cereal market for unfair trade practices.
Answer
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Related questions
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Which of the following statements regarding corporate vertical marketing systems is most accurate?
a. Corporate vertical marketing systems can use either forward integration or backward integration but not both.
b. Corporate vertical marketing systems increase distribution costs.
c. Corporate vertical marketing systems increase investment but decrease fixed costs.
d. Corporate vertical marketing systems are only effective with low-end consumer products.
e. Corporate vertical marketing systems combine successive stages of production and distribution under a single ownership.
Q:
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a. integrated
b. cooperative
c. delegated
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e. contractual
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Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?
a. dual distribution
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c. strategic channel alliance
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Strategic channel alliances refer to
a. an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
b. a practice whereby one firm's marketing channel is used to sell another firm's products.
c. the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
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b. measuring the extra variable cost involved.
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Tostitos Photo
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Q:
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Q:
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b. the absence of a written core values statement
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Q:
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b. contributions to political parties and government officials.
c. customer and supplier relationships.
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Q:
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Q:
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c. monitors and ranks nations worldwide according to their perceived use of bribery.
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Q:
Bribery is most likely to occur when
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e. industries experience intense competition.
Q:
Economic espionage includes such activities as _________.
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Q:
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Q:
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c. be treated courteously.
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Q:
The right to be heard means that
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b. the American Marketing Association has the right to discipline marketers based on customer complaints.
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Q:
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a. to have legal representation in a court of law
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Q:
The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by __________ in __________.
a. President John Kennedy; 1962.
b. President Ronald Reagan; 1983.
c. President William H. Clinton; 1996.
d. President George W. Bush; 2003.
e. President Barack Obama; 2009.
Q:
A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the
a. Lanham Act
b. Fair Practices Act
c. Caveat Emptor Decree
d. Consumer Bill of Rights
e. Customer Consent Decree
Q:
Caveat emptor refers to
a. The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s.
b. The marketing concept of "be first or be last," implying that the first company to the marketplace wins.
c. The Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s.
d. The legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the 1980s.
e. The Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.
Q:
The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s, is referred to as __________.
a. ad nauseum
b. mea culpa
c. quid pro quo
d. cest la vie
e. caveat emptor
Q:
In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as __________.
a. ideals
b. morals
c. ethics
d. culture
e. diversity