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Question
The forgetting function is based on a well-known concept and compelling research showing that things that are remembered, including ad messages,:a. can be remembered almost indefinitely.
b. are removed from short-term memory almost immediately.
c. fade from people's memories at mathematically calculated intervals.
d. are retained only if the individual wants to remember them.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.