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Question
The first thing D'Andrea was asked when she went to work for an advertising firm is how marketing promotions to African-Americans should differ from marketing promotions to Caucasians. What is the best advice D'Andrea could give her new employer?A) Separate advertisements to this ethnic subculture are never done and should not be considered.
B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups.
C) The African-American market is hardly as homogeneous as many believe, and many differences between black and white markets may not be real.
D) All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades.
Answer
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